星期三, 十月 16, 2019
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https://play.podtrac.com/npr-510325/edge1.pod.npr.org/anon.npr-mp3/npr/indicator/2019/09/20190917_indicator_091619-clicks_to_bricks_v3.mp3?orgId=1&topicId=1006&d=599&p=510325&story=761705581&t=podcast&e=761705581&siteplayer=true&size=9563895&awCollectionId=510325&awEpisodeId=761705581&dl=1
NEW YORK, NY - APRIL 18: A Bonobos "guideshop" stands in lower Manhattan on April 18, 2017 in New York City. (Photo by Spencer Platt/Getty Images)
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When the internet made it possible to own and operate a store online, it looked like the end of the physical brick-and-mortar retail space. Then that changed.

In order to survive, many online retailers have figured out that they also need a real world presence. But running a store in the real world can be complicated and expensive. An entire industry has sprung up to help manage the conversion from online to “IRL” – in real life.

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